Why do we recommend starting with brand awareness campaigns? Because it lays the foundation for long-term success with your ads. Typically, the best-performing lead generation campaigns are paired with high-performing brand awareness campaigns. In this module, we’ll guide you through the process of setting up your brand awareness campaign to create widespread exposure in your community through relationship-building videos. This module includes lessons that specifically cover:
- Why Brand Awareness Campaigns Are Crucial

- How To Write Ad Copy for Brand Awareness Campaigns

- How To Gather Creatives (Graphics & Videos) For A High-Performing Campaign

- A Guide For Launching Your Brand Awareness Campaign

In these lessons, we’ll teach you how to set up your Meta Business account and your Facebook Ad account CORRECTLY so you don’t miss out on crucial advertising opportunities in the future. Though this may not be the most fun part of our training course, this module is absolutely essential for ensuring you can add and remove team members to your account seamlessly, setting up tracking to allow you to run retargeting campaigns, and setting up notifications to allow you to follow up with leads immediately. These lessons will specifically cover:
- How To Create Your Meta Business Manager
- How To Add Your Payment Method To Facebook
- How To Upload Your Pixel To Your Website
- How To Connect Your Instagram To Your Meta Business Account To Allow For Instagram Advertising
- How To Set Up & Utilize Zapier For Lead Collection From Facebook Ads

Finally, the part you’ve been waiting for! Let’s get those leads rolling in with Facebook Ad strategies specifically designed for contractors in the home service industry. This module will walk you through the entire process of preparing your ad assets for an effective lead generation campaign. The lessons in this module specifically include:
- Planning Your Lead Generation Ad
- How To Write Effective Lead Generation Ad Copy (Including Examples)
- Facebook Ad Policy Guide
- Creating Videos For Your Lead Generation Ad (Including Examples)
- Creating Images For A Lead Generation Ad

Once you’ve acquired worthwhile assets for your lead generation campaign, it’s time to get it launched! This module will walk you through the different campaign types worth testing in your market and will teach you how to navigate all of the Meta settings to effectively launch your campaign! The specific lessons in this module include:
- Campaign Budgeting
- Building Your Campaign In Ads Manager
- Building Your Ad Set In Ads Manager 
- Building Your Ad In Ads Manager
- Building A Form In In Ads Manager
- Hooking Up Zapier to Receive Lead Information
- A Checklist To Review Your Ad Before Publishing
- Setting Up A Lead Conversion Event 

One of the key pillars of marketing is the continual process of analyzing and adjusting in order to make the most impact with every campaign. The data accessible in the FB Ads platform can give you a ton of feedback regarding the performance of your ad overall! Avoid overpaying for performance by understanding key metrics to help you make small tweaks to improve your ad. This module includes lessons that specifically cover:
- How To Track Your Campaign Data & ROI
- How To Analyze Your Campaign Data
- How To Make Decisions Based On Campaign Data

This module is one that we’ve found to be the most impactful among existing clients. Once people in your market have seen your ads, we can stay in front of that audience by retargeting them to help you achieve the goal of omnipresence in your market. Once all of these strategies have been implemented and then you layer in retargeting, people will start to say things like “I see you everywhere!” In this module, our lessons will specifically help you to:
- Understand Retargeting As A Whole
- Set Up Audiences In Ads Manager
- How To Create A Retargeting Strategy
- How To Set Up Retargeting Campaigns In Ads Manager